Final Cut User

Even though the record has been set straight so many times on this LAME rumor of Apple selling off the Pro Apps to the likes of Avid,Thomson and Adobe nothing could be further from the truth.Rumors have been flying for so long the story still seems to pop up on message boards,chats and podcasts. So if you missed Richard Townhill at NAB FCP Super meet state it then here is for the final time.

Apple has moved to dismiss rumours that it plans to abandon its video products.

These rumours first emerged when the company confirmed it had no plans to exhibit at NAB. But the rumours are false, said Richard Townhill, Apple’s director of marketing for professional video applications.

“I can categorically state, on the record, that is not the case,” he told TVB Europe, adding that the company recently sold its millionth Final Cut Pro license.

The report continues to explain that Apple took 49 per cent of the US professional editing marketing (Avid took just 22 per cent) last year.

Townhill was speaking to TVB Europe to explain the recently released Final Cut Server. While this product was scheduled to ship last summer, Apple had to delay the release in order to ensure it worked correctly, the report reveals.

“The reason we took the extra time to develop it was because we wanted it to work without an IT department to support it,” Townhill explains. Who knows what or who started it maybe it was that salty old Avid editor who wanted to scare the young FCP scouts around the  campfire.(joke)Now that this is squashed yet again can we get on with that other rumor of the mega pro app code named Phenomenon.(go ahead i will wait while you hold your breath for this one)